How to film a panic free commercial for your crowdfunding campaign

“Donatella Versace. Kimora Lee Simmons. Diane Von Furstenberg. Beyonce. Oprah, Oprah,Oprah.”

If you found yourself sitting to next to a black woman nervously chanting those names on the bus, I’d like to apologize for freaking you out. I was going through some things. I figured that in my anxiety I could evoke the energy of those women when I had to step in front of the camera. I mean the blog is called Fashion Week or Die Trying, not “hide in your closet, scared”.

 

Last week I filmed my first commercial. I am using the commercial to relaunch my collection p29:18 on Indiegogo this summer.  While I know that crowdfunding campaigns  are more successful when they have a video, I was scared to make that move. I am a behind the scenes person. Yes I’m vlogging, but I’m doing that reluctantly. I decided that since my passion is to grow this business I need to throw my fears in the garbage. I don’t have the luxury to hide in the shadows. I need to employ all tactics to make this  business a success.  So if you are freaking out about filming a commercial for Facebook or a crowdfunding video, explore these tips:

 

Work with professionals

nekia and key

I’m all about working with the homies, but professionals will ease your nerves. If you have been networking, you have probably added a few new associates that have the skills you need.  It was comforting to have friends on set, because I knew they had my best interest in mind. Additionally I could trust their artistry because this work pays their rent. I also hired a producer who used her network to round out the crew. You don’t have to be a Jack of all trades. You can hire people who know what to do  and learn form them.

 

Make a budget and write it down.

Money stresses me out. I’m learning to  have a more chill relationship with money, but I’m not Scrooge McDuck rich either. If you you are bootstrapping, don’t play yourself.  Create a realistic budget, discuss it with your team and pay people on time. It will help you focus on the important parts of the product.

 

Accept that your body is camera ready.

 Yo I was scared of them 4k cameras! They make everyone look crazy. Instead of being a 31 year business woman, preparing for a commercial I felt like 12 year old walking through a hallway full of bullies. I’m too damn old to be this self conscious and yet I was. I was so nervous that I couldn’t remember my lines, AND I WROTE THE SCRIPT! If  you have any insecurities know this: you are filming because you are a professional with a vision  to share with the world and you are good enough. If you hate your hair, eyes, weight, teeth, toes whatever you are good enough, do what you came to do. It is easy to  get wrapped up in this quest perfection.  Photoshop and Facetune have us  believing that only the flawless deserve to be seen. This is not true. A dope team and a smart budget can have you looking your best and you know what? Your best is good enough.

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When Life Gives You Lemons, LEMONADE, PTO and Dope LadyArtist friends……

beyonce

(photocredit : Frank Micelotta/Parkwood Entertainment)

Rebellious self care is constant work. I usually tell myself that I shouldn’t indulge in an activity because there is work to be done. And when I see an amazing opportunity that I want to be a part of, I beat myself up by thinking of all the things I should have done to be ready for that opportunity.
Well, that doesn’t work. I just feel bad. I don’t move forward.

Nowadays I try to keep things balanced. I stay focused on my grind and work hard, but I also fit in fun. I have been finding that the fun is replenishing my spirit in new ways. Not only am I happier, but I am super inspired as well.

Went to the album release party for SassyBlack‘s solo project. DOPE! Besides being motivated by her creative progression, I ran into a plethora of amazing women that I don’t see often enough.
Then I attended  the Formation Tour with my bestie, sister, the majority of my high school, all the women at my day job and half the black women in my county. No, we did not all have seats together, but we were certainly in attendance. The night was amazing!  The homie saw DJ Khaled! There were flames, and fireworks and confetti (not made from the teeth of side chicks)! Don’t take my word for it. Check my snaps:

 

Always inspired by Beyonce’s professionalism and work ethic, I was in awe by her joy. On stage wasn’t just woman at the top of her field, in full control of her career. We got to see the dreams of a little girl brought to fruition. You could tell she was having fun and enjoying the performance just as much as any fan in that stadium.

Picking up on that joy I was filled with the desire to create it in someone else.  I want to make someone’s favorite something! Knowing that I could create something to trigger emotion in someone else has been my dream since day one. The tour made me me long for it even more.

Feelin’ Myself

I’m neither a member of the Beehive or a Barb, but time must be taken out for the this video. Because, reasons.


#FashionGoals

I NEED AN ODB HOODIE NOW!!! It’s so me! According to Clair at Fashion Bomb Daily it’s by Post Game

#FitnessGoals

I just got back from a run because I want a Barbie doll body to cover with a jersey swimsuit this summer. Preferably a late 90’s Supersonics home jersey. I look good in white ya’ll.

#VacationGoals

One of my OG homies is so deep in the beygency, I can’t give her name. It would ruin her cover in the real world. When I shared the video on my Facebook, she said all she saw was us on vacation, because with who would you rock fur coats in swimming pool? Your bestie, that’s who.

Ego

I haven’t been doing a very good about celebrating my small victories, but this week I purchased  sample fabric and secured a photographer and makeup artist for my lookbook fashion shoot. I need to be feelin’ myself, right now.

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